Advantages and disadvantages of Twitter for Non-Profits

Twitter is one of the best social media platforms to reach and connect with people particularly with its millions of active users.

Here are the pros and cons of using Twitter and you decide if Twitter is right for your non-profit.

Benefits of Twitter for Non-Profits

  • Reach a wide targeted audience: Twitter has a large user base both locally and globally, which could include your potential supporters. Twitter allows you to reach out a specific target user group or a specific user. Using hashtags can help you reach an audience interested in a particular topic.
  • Engage with supporters: The platform allows direct two-way communication with your supporters publicly or privately. In public interaction, your tweets can be viewed by other supporters and if you do it well it shows your organization in a positive light.
  • Create a Brand identity: a consistency message posting with good quality content of words, pictures, infographics, and video will help to create a good brand identity.
  • Feedback: Twitter can be a useful resource for gathering feedback from supporters. You can easily collect feedback from people discussion with @mention to your organization.

Challenges of Twitter for Non-Profits

  • Resources: Maintaining a presence on Twitter requires time and resource commitment. It really takes a lot of resources to produce good content and to engage with supporters. Maintaining the content of a website is far less time-consuming compared to making 2-3 posts per day on Twitter. Tweets are liked TV advertisement, and they can be lost in time.
  • Negative criticism: A Twitter presence creates the possibility of complaining publicly. Negative comments can reflect badly on your organisation, however dealing with complaints well can have a positive impact on your reputation.
  • Get Your Message Read: The number of tweets received by each user daily is overwhelming. It will require skill and creativity to get your message stand out.