Social media like Twitter, Instagram, and Facebook have been widely used nowadays. However, when it comes to using social media for marketing, there are not too many people have experience in doing it.

It’s a good idea to start with a plan that has goals, schedules, and measurements to keep you on track.

Simple steps to get you started.


1/ Determine your objectives and goals.

What do you want to get out of your social media marketing effort? Are you trying to generate direct donation? Do you want to build relationships with donors? Do you want to build brand awareness? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social media.

2/ Plan your resources.

Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions? Do you have someone who writes well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.

3/ Know your audience.

Who is your audience? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.

4/ Create amazing content.

Once you know where your audience and what kind of content they want, take the time to give them more of that kind of content. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to convert them as true followers.

5/ Create a schedule.

Allocate specific times during your day to devote to social media marketing. For example, spend five minutes on Twitter before you check your e-mail each day and another five minutes before you leave work each day. When you create a schedule, it’s easier to stick to it and make sure you don’t skip it. Persistent is the only way to make it successful.

6/ Focus on quality, not quantity.

It can be easy to get caught up in the numbers but don’t become a slave to followers and subscribers. It’s better to have 1,000 highly engaged, loyal followers than 10,000 followers who sign up to follow you but then never acknowledge you again.

7/ Keep learning.

You can never stop listening and learning. For success in social media marketing, you need to be flexible and accept that change is good.